Social Media
Social Media (Instagram & Facebook)
77% of retail discovery in India now happens on social media, and Instagram is where a stranger first meets your brand.
Best for: Visual product sellers (jewellery, fashion, beauty, food, home decor) ready to build an audience and convert followers into buyers.
77% of discovery
of retail product discovery in India happens on social media
Pidi handles this for you
Automation built in.
Caption and hook writing
Pidi writes engaging captions with hashtags for any post type.
Content calendar and ideas
Weekly content calendar based on trends, festivals, and your niche.
Product image optimization
Background removal, lighting fixes, collages, and platform resizing.
Shoppable store links
Products sync to Instagram and Facebook shops for in-app buying.
You handle this
Your touch matters.
Show up consistently
Post 3-4 times per week — consistency is the only shortcut.
Your authentic visuals and voice
Behind-the-scenes and real content outperforms polished studio shots.
Reply to comments and DMs
Reply to every comment in the first hour — sales start here.
Decide what to showcase
Choose which products to feature and which trends to ride.
Step-by-step
01
Switch to an Instagram Business account
Switch to Business to unlock Insights, contact buttons, and ads.
02
Optimize your bio and link
What you sell + who it is for + one reason to buy now. Add your store link.
Pidi can do this — ask on WhatsApp
03
Create your first 9 posts
3 product photos, 3 behind-the-scenes, 3 customer-focused posts.
Pidi can do this — ask on WhatsApp
04
Post Reels 3-4 times a week
Film 15-30 second authentic videos — product demos, packing, workspace tours.
05
Engage for 15 minutes before and after posting
Reply to comments, DM new likers, comment on accounts your buyer follows.
06
Turn DMs into orders
Reply in under 5 minutes and share direct product links from your store.
Pidi can do this — ask on WhatsApp
Pro tips
Reels get 2-3x more reach than static posts — prioritize video if time is limited.
Post when your audience is online — for most Indian sellers, 7-9 PM works best.
Reply to every comment in the first hour — early engagement boosts reach.
Use 5-10 targeted hashtags, not 30 generic ones. Niche beats broad every time.
Carousel posts get the most saves — the strongest algorithm signal for reach.
How often should I post?
3-4 times a week with Reels is ideal. Consistency matters more than frequency. 3 great posts beat 7 forgettable ones. Use Pidi to plan your content calendar so you never run out of ideas.
I have zero followers. How do I start?
Tell friends and family to follow. Post your first 9 pieces of content. Then engage daily — comment on posts from accounts your buyers follow. Your first 500 followers come from showing up, not from hacks.
Do I need to show my face?
You do not have to, but it helps. Faces build trust faster. If you are camera-shy, show your hands making the product, or film from behind while packing orders. Anything authentic works.
Paid promotions vs organic growth — which first?
Start with organic for the first 3 months. Learn what content resonates, build genuine followers, and understand your audience. Then use paid ads to amplify what already works. Organic teaches you the game; paid accelerates it.
Is Facebook still worth it?
Yes, especially for Tier 2 and Tier 3 cities and audiences aged 30+. Facebook Groups and Marketplace drive significant sales. Run both Instagram and Facebook from the same Meta Business Suite.