Influencers
Influencers & Creators
Six in ten Indian shoppers trust a creator's word over an ad. One honest recommendation from a trusted micro-influencer sells more than a thousand ads.
Best for: Sellers with a visual product and at least 1-2 months of sales who are ready to invest in growth through authentic creator partnerships.
6 in 10 shoppers
trust a creator's recommendation over any form of advertising
Pidi handles this for you
Automation built in.
Trackable links and unique codes
Unique UTM links and discount codes per creator to track real sales.
Outreach message templates
Personalized outreach messages that stand out from generic DMs.
Campaign performance reports
Clicks, orders, revenue, and ROI per creator after each collaboration.
Store optimized for creator traffic
Fast, mobile-first landing pages built to convert creator audiences.
You handle this
Your touch matters.
Choose creators whose audience is your buyer
Authentic audience fit matters more than follower count.
Build genuine relationships
Engage with their content for 2-3 weeks before pitching.
Brief them and negotiate clearly
Share benefits, agree on deliverables — let them create in their voice.
Ship products with a wow factor
Beautiful packaging and a handwritten note within 24-48 hours.
Step-by-step
01
Define your ideal creator profile
Find creators whose audience matches your buyer — not ones you personally like.
02
Find 10 creators in your niche
Search niche hashtags and list 10 creators with 1K-50K engaged followers.
03
Engage before you pitch
Like and comment for 2 weeks so they recognize you before your DM.
04
Send personalized outreach
Mention a specific post, explain your product, offer to send it free.
Pidi can do this — ask on WhatsApp
05
Brief the creator and share their unique link
Share benefits and their unique code — let them create authentically.
Pidi can do this — ask on WhatsApp
06
Track results and build long-term partners
Measure sales per creator and keep working with those who drive revenue.
Pidi can do this — ask on WhatsApp
Pro tips
Engagement rate > follower count. 3% engagement on 5K beats 0.5% on 100K.
Start with product gifting, not paid — authentic reviews convert better.
Ten nano-creators (1K-10K) convert 5-10x better per rupee than one macro-creator.
Build relationships, not transactions — creators who love your product promote repeatedly.
Negotiate content usage rights — influencer content often outperforms your own in ads.
How much should I pay influencers?
Start with product gifting (zero cost). For nano-creators (1K-10K), ₹500-2,000 or free product is standard. For micro-creators (10K-50K), ₹2,000-10,000. Never pay based on follower count alone — ask for engagement rate and past campaign results.
What if the creator does not post after receiving my product?
It happens. Do not guilt-trip them. A creator who posts only when they genuinely love a product gives you a more authentic review. Send to 10 creators, expect 5-7 to post. It is a numbers game.
Should I work with one big creator or many small ones?
Many small ones. Ten nano-creators with engaged audiences convert 5-10x better per rupee spent than one macro-creator. Spread your budget across multiple voices for more reach and trust.
How do I measure ROI from influencer campaigns?
Give each influencer a unique discount code and tracking link. Pidi tracks clicks and sales from each link. Calculate: (revenue from influencer - cost of products/payment) / total cost. A good campaign returns 3-5x what you invest.
How do I find creators in my city or niche?
Search location-based hashtags (#KochiFood, #BengaluruFashion). Look at who your target buyers follow. Check who your competitors have tagged. Instagram's "Suggested for you" after following one creator is also excellent.