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Learn. Apply. Grow your online business.

Step-by-step playbooks for Indian micro-entrepreneurs — pick a niche, set up your store, and ship your first orders. Pidi (your AI co-founder) helps along the way.

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Beginner Friendly

Start from zero. No jargon.

Practical & Actionable

Real steps you can apply today.

Made for India

Examples from real Indian sellers.

Backed by Pidi

Your AI co-founder, free.

Recommended for you

Handpicked playbooks to help you grow faster.

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Social Media (Instagram & Facebook)

77% of retail discovery in India now happens on social media, and Instagram is where a stranger first meets your brand.

12 min read Beginner

WhatsApp Commerce

72% of product discovery in India now happens on WhatsApp, and nearly 60% of users have bought after a chat offer. This is your highest-conversion channel.

12 min read Beginner

Marketplaces & Partnerships

Amazon, Flipkart, and Meesho bring millions of ready-to-buy shoppers — use them for discovery while your own store builds your brand and margins.

12 min read Beginner

Paid Advertising (Meta & Google)

Ads do not find product-market fit — they amplify what already sells. Used after your store and organic channels work, they give instant, scalable, controllable volume.

12 min read Intermediate

Your starting path

Three things to do this week — pick one and begin.

Set up your storefront

Foundations · ~15 min read

Get on Instagram

Growth · ~20 min read

Turn chats into orders

Growth · ~18 min read

First sale this week?

Most starters ship their first order within 7 days. Send Pidi a message — she'll help you set up your store and listings.

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New here?

Follow the 0 → 100 Orders Roadmap

A complete path from picking your idea to shipping your first 100 orders — built around Indian sellers.

Start the roadmap

All playbooks

Start a Business

Every festival, every wedding — jewellery always sells. India's most accessible high-margin business.

The clean beauty revolution is exploding. Buyers are ditching chemical brands and paying premium for natural and ayurvedic products.

India's craft traditions are a global goldmine. International buyers pay 3–5x more for authentic Indian handmade pieces.

India's largest e-commerce category by sheer volume. The ethnic-western fusion segment is the fastest-growing.

'Grandmother's recipe' sells at 5x the price of mass-produced alternatives. Loyal customers who come back every single month.

People always spend on gifts. Personalisation makes price irrelevant — buyers pay for the feeling, not just the object.

Urban India is desperately searching for trustworthy organic sources. Transparency is your biggest competitive advantage.

Indian parents are the most motivated buyers in e-commerce. They spend freely on anything that helps their child grow.

Foundations

Your storefront is your shop floor. If it loads slowly, looks untrustworthy, or makes checkout confusing, even great traffic will bounce.

When someone Googles "handmade soap near me" or types your brand name, you want to appear. SEO is the free, compounding channel — slow to start, but it pays for years.

Growth Channels

77% of retail discovery in India now happens on social media, and Instagram is where a stranger first meets your brand.

72% of product discovery in India now happens on WhatsApp, and nearly 60% of users have bought after a chat offer. This is your highest-conversion channel.

One viral Reel can bring more buyers in a day than six months of posting photos — short video is the highest-leverage discovery channel for product sellers.

Six in ten Indian shoppers trust a creator's word over an ad. One honest recommendation from a trusted micro-influencer sells more than a thousand ads.

Ads do not find product-market fit — they amplify what already sells. Used after your store and organic channels work, they give instant, scalable, controllable volume.

Email & Lifecycle

Selling again to an existing customer is far cheaper than winning a new one. Lifecycle messaging turns one-time buyers into repeat profit on autopilot.

Referrals & Reviews

Word of mouth is the most trusted marketing there is. Reviews and real customer content beat discounts for winning over the hesitant first-time buyer.

Amazon, Flipkart, and Meesho bring millions of ready-to-buy shoppers — use them for discovery while your own store builds your brand and margins.

Growth Strategy

You do not switch on all channels at once — you earn each stage. Here is the order that works for almost every new Pidiga brand.